網站是人機之間的信息交互界面。其目標是促進設計，執 行和優化信息與通信系統以滿足用戶的需要。如果想制作出精美合格的網頁，最先要考慮的就是網站建設的概念。也就是要決定網站建設的主題以及構成方式等內 容。如果不經過策劃直接進入網站建設階段，可能會導致網頁結構混亂、操作加倍等各種問題。
A website is an information exchange interface between humans and machines. Its goal is to promote the design, execution, and optimization of information and communication systems to meet the needs of users. If you want to create exquisite and qualified web pages, the first thing to consider is the concept of website construction. That is to determine the theme and composition of website construction. If you enter the website construction phase directly without planning, it may lead to various problems such as webpage structure confusion and doubled operations.
1、確定網站建設主題
1. Determine the theme of website construction
網站建設策劃時，首先需要確定的是網站建設的主題，一般的商業性網站建設都會體現企業本身的理念，網站建設時可根據這種理念來進行設計；對于個人或企業網站，則需要考慮下面幾個問題。
When planning website construction, the first thing to determine is the theme of website construction. Generally, commercial website construction will reflect the company's own philosophy, and website construction can be designed based on this philosophy; For personal or corporate websites, the following issues need to be considered.
（1）網站建設的目的：網站建設前首先要考慮清楚為什么要做網站。根據網站建設的理由及目的決定網站的性質。例如，想把自己所掌握的信息傳達給其他人的時候，可以制作講座性的網站；想和其他人一起分享個人興趣的時候，可以制作社交性的網站。
(1) The purpose of website construction: Before website construction, it is necessary to first consider why a website should be built. Determine the nature of the website based on the reasons and purpose of its construction. For example, when you want to convey the information you have to others, you can create a lecture style website; When you want to share your personal interests with others, you can create a social website.
（2）網站建設的有益性：即使是企業網站，也需要為訪問者提供有利的信息或能夠作為互相交流意見的空間，在自己掌握的信息不充分的時候，可以從用戶上收集到一些有用的信息。
(2) The benefits of website construction: Even corporate websites need to provide visitors with favorable information or serve as a space for mutual exchange of opinions. When the information they have is insufficient, useful information can be collected from users.
（3）更新：可以說網站的生命力體現在更新的頻率上，如果不能經常更新，可以采用在公告欄公布最近信息的方法，多與訪問者進行意見交流。
(3) Update: It can be said that the vitality of a website is reflected in the frequency of updates. If it cannot be updated frequently, the method of posting recent information on the bulletin board can be adopted, and more opinions can be exchanged with visitors.