網站建設中色彩搭配對網站的重要性，估計沒有什么人會不在乎了，但問其究竟重要在哪兒，大多數人肯定會認為是美觀，不可否認，在不涉及營銷和推廣宣傳，美觀的確是網站顏色色調，最主要的價值體現了。 Website construction in the colour collocation of the importance of the site, estimated that few people don't care, but asked where its really important, most people will think is beautiful, there is no denying the fact that without getting involved in the marketing and promotion, aesthetics is website color is tonal, the main value. 　　但如果涉及到營銷和推廣宣傳了？很多關于顏色和購買習慣的心理書，作為網絡營銷人和電商人，該明白和懂的一些關于顏色的基本規律，以及這些規律分別代表什么，能給我們帶來什么幫助和意想不到的收獲。 But what if it involves marketing and promotion? A lot of psychological book about color and buying habits, as the network marketing and the electric businessman, should know and understand some basic rules about the color, and these laws represent what, what can bring us help and unexpected harvest. 　　1，有將近93%的顧客在接受廣告或選擇和購買的時候，會首先考慮到網站的顏色和外觀。 1. Nearly 93 percent of customers will first consider the color and appearance of the site when accepting ads or choosing and buying. 　　這個調研的意味不僅僅是指網站裝修的要美觀好看，其實最主要的，還是顏色要大氣得體，要讓顧客覺的你這個是正品的，是品牌的，有實力的，有底蘊的。 This means not only refers to the investigation of the site to decorate to beautiful good-looking, in fact the main, or color to the atmosphere, to make the customer feel you this is the real thing, is the brand, powerful, have inside information. 　　因為在網上，顧客普遍缺乏的是信任，所以我們在第一眼的時候瓦解了顧客的信任，那么對我們的營銷和推廣來說，就贏了第一步。 Because there is a widespread lack of trust on the Internet, we broke the trust of our customers at first sight, so we won the first step in our marketing and promotion. 　　2，有將近85%的顧客表示，在購買產品的時候，顏色是最主要的因素之一。 Nearly 85% of customers said color was one of the main factors when buying a product. 　　這塊兒在電商領域應該是很常見的，很好理解的，因為很多顧客就是因為看產品顏色，覺的不錯，才下單購買的。這點 可以在很多賣服飾的產品評價里輕易看到，比如：實物比網站上顏色要深，實物沒網站上好看等等。產品拍的好不好看另說，最主要的還是產品顏色上的修飾以及與背景顏色搭配起來，帶給顧客的視覺體驗。 This block should be very common in the e-commerce field, and it is easy to understand, because many customers just buy the products because they see the color of the products and feel good. This can be easily seen in the product evaluation of many clothing items, such as: the object is more than the color of the website, the physical objects are not good-looking and so on. The product is good not to look good and say, the most important is the color of the product and the color matching with the background, the visual experience that brings to the customer. 　　3，綜合相關數據分析，如果顏色搭配的合理得體，品牌的知名度將會提升80%。 3. Comprehensive correlation data analysis, if the color collocation is reasonable and appropriate, brand awareness will increase 80%. 　　這個可以在眾多的電商網店以及單獨B2C網站上看的出來，如果一個網店或網站，顏色花哨，背景色喧賓奪主，或顏色搭配處理不當，就算是知名品牌，也會覺的這個網站是不是山寨的，因為視覺顏色上已經反映了粗糙和不精細。相反如果是一個小品牌，但它網站和網店的顏色搭配統一，有自己的風格，顏色視覺上，細膩而精細，那么就算是一個小品牌，顧客也會懷疑，這個是不是她漏掉的，或是未知的一個知名品牌。 This can be in many store electricity network operators and separate the B2C website, see, if a store or website, color, background color a presumptuous guest usurps the host's role, or colour collocation is improper handling, even well-known brands, will also feel this site is fake, because the visual color has reflected the coarse and fine. Instead if it is a small brand, but its web sites and online stores unified color collocation, have their own style, color vision, is exquisite and delicate, so even a small brand, customers will doubt, this is she missed, or a well-known brand of the unknown.